Pop-up ads are nothing new to the internet. This form of internet marketing has for long been used to capture the emails or details of the people who visit your website and convert them into subscribers.
While this form of marketing has been quite controversial in the past, pop-up ads have gracefully transformed nowadays and presented a lot of benefits. Because most successful marketers are using pop-up ads, there are tangible reasons to believe that they work effectively.
The first advantage of Pop-Up Ads is that they demand the attention of a website visitor as they are right there in front, center or at the side of a website.
They are cost effective
Pop-Up Ads are relatively cheap, and for this reason, they are recommended for businesses with a small budget. Unlike shop rates, pop-up spaces are free to rent or very inexpensive. Therefore the ROI potential is very high.
Unlike other forms of online marketing, Pop-Up Ads easily capture the attention of website visitors. Usually, they are designed to appear either on top of the open website window or at the center of the web page. This ensures that it’s the first thing visitors see when they open a particular web page. Wherever you choose to place your pop-up ad, its not easy for a website visitor to ignore them unless they are ‘spammy.’
Better conversion rates
Pop-Up Ads compel visitors to follow up with the call to action especially when they are pertinent to what a visitor is looking for. This is one of the reasons they are very popular among online marketers. Therefore, it’s a good idea to consider using pop-up ads to be guaranteed to convert your visitors to subscribers efficiently and without having to have a large budget for your marketing expenses.
You can get immediate feedback from website visitors on various issues. You just need to design the pop-up ad and set it at a convenient location on your site, and then guests can easily make inquiries give their opinions, or report complaints. Apart from improving the exposure of your business, these ads will help you determine the attitude of potential customers towards your business.
They are a versatile option
This form of online marketing is quite versatile. You have various options in which you can design your ads to maximize their exposure. You can design your pop-up ads in a manner that a visitor must click on them before they close that particular web page. Alternatively, they can be designed to open a new tab or window when one tries to close them. This ensures the visitor views the message. When professionally packaged, pop-up ads will greatly improve the image of your business among potential customers since sites with these types of ads reveal they are following current web and business trends.
However, multiple pop-up ads in different parts of a webpage may directly translate to “spam, ” and this may affect the reputation of your brand negatively.
There are thousands of websites using pop-up ads to boost their subscribers and opt-in rates and indeed they do work. Overall, it’s a good idea to integrate Pop-Up Ads into your website to grow your list of subscribers, so your audience will be able to see the new items you have for sale as you send out mass mailings.
For those who are looking to add pop-up ads in WordPress, here’s a tutorial for you!