When the economy gets tough, so does doing business. Anything we can tweak to make us leaner and meaner – giving us more of an edge on the competition each day is welcomed, right? We hope you said YES, because, these are the things we’ll be making available to you in our “marketing systems” program.
We even have an edge on the chain franchise discount places who have huge places (at triple our rent) and are still direct mailing the masses to get new clients through the door in the hopes of selling a membership.
Many places are in dire straights, so watch out for those opportunistic sharks who will be knocking on your door very soon. FYI, in the “internet marketing” world the new buzz word is “local businesses, ” and their plan is to cash in on YOUR despair. They do this by showing you how to do the simplest of tasks for big bucks (things we talk about daily in our forums online and monthly during our mastermind calls, which we will offer).
… And leading the pack of these vultures are the hordes of sites opening up in your town offering a “deal of the day” such as Groupon, LivingSocial, the local newspaper, and others. So what do you do about them?
Well, the plus side is that these guys actually offer you a piece of the pie, unlike radio and tv that have been taking your gift certificates, selling them for half off and keeping it all in the name of “exposure” for you. By the way, whenever someone plays the “exposure” card, it’s a bad idea for you). But half of something half off doesn’t leave you with much.
Things to consider:
- Are your expenses lean and mean? Can you do it for 25% off and still make a couple of bucks?
- Is your staff trained in adding on services, upselling, spa-scribing programs and/or retail items?
- What are your real chances of selling this client on coming back when they’ll get another offer online in another week? Most spa clients don’t return but quarterly anyway at best.
- What will be the consequence of offering your services so low to your reputation? The “lowest price” game is one best avoided.
- How can you add value instead of lowering your price?…and it goes on and on.
Here’s an idea, try this on. How about tapping into that goldmine right in your own backyard of your existing clients? When was the last time you emailed them? Sent them a card? (www.CardEmergency.com) or even simpler and cheaper, picked up the phone and called them???
How are your staff? Are they trained in all the opportunities you have available each time a client is with you? Is each welcome face through your door a potential gold mine or are they doing what most do… Which is leaving money on the table???
Have you started tracking your marketing to see what is getting you an ROI (return on investment)? Have you cut the stuff that ISN’T WORKING (i.e. the phone book)? Have you started marketing online and with social media?
There isn’t one way to get 100 clients, but there are 100 ways to get one client, and you need to be setting all of these things up to bring you a steady stream of new clients automatically. (HINT: It all starts with a marketing PLAN).