Essential Rules Of TV Advertising

TV advertising is becoming more common for internet marketers. It may have the credit for being one of the most costly ways to market. Although if done perfectly it can be very efficient and worthwhile for generating leads.

Here are some essential rules of TV advertising:

1. Knowing your target audience

As with any advertisement, whether it be online or offline, it is so essential that you plunge in with the right type of audience, or otherwise, it can be a complete waste of time and capital. You need to do some research. The common things to consider include; gender, age, profession, and income to find out which group is likely to be drawn into your business or opportunity.

2. Value your Present Customers

Based on research marketing study, it is much easier to sell to your existing clients than to get a new client. Therefore, your current customers are the most targeted potential buyers. Since you have established a reputation and contact with your existing consumers, you can market something else to them by direct communication. It is by far the most effective way to get more sales. Due to this fact, it is only rational that seventy percent of your marketing money should be used on re-selling to your existing customers.

3. Use a simple layout

Your TV Advert should be simple, but practical. Do not clutter with much tedious information, which can always occur later. Your topic subject is important, a good punchy title which draws the reader attention is handy.

4. Find the Right Appeal

Finding the right appeal when promoting your products is essential as this plays a big role in your sales. You must get the correct appeal in all of your advertising. For you to get the valid appeal, you should ask your frequent customers of the reason they like your TV Ad. Use good headlines in all your ads. The best headlines are those that promise the reader the ultimate benefit of the product or service.

5. Test your Ads at Small Scale

You should always consider testing every ad on a simple small scale before you can put large amounts of money to it. You should then think of immediate expansion if it’s work. Don’t just listen to the opinions of your business associates or even friends. Test the ad yourself instead, and you’ll, in turn, deliver more appropriate decisions and eventually make a lot more money that way.

6. Client Testimonials can Works Wonder

Sales and credibility can increase through client testimonials. A testimonial is a third party endorsement and therefore is much more believable. Saying something about your Tv Ad to customers can be seen as boasting, but it is believable to many if someone else says about your product.

Watch this video for some more ideas on how to make a low budget commercial.

Marketing With Groupon: Good or Bad

As the economy gets tougher, so does doing business… everything we can tweak to make us leaner and meaner to give us more of an edge on the competition as each day passes (and YES, these are the things we’ll be making available to you in our “marketing systems” program).

We even have an edge on the chain franchise discount places who have huge places (at triple our rent) and are still direct mailing the masses to get new clients through the door in the hopes of selling a membership.

Many places are in dire straights, so watch out for those opportunistic sharks who will be knocking on your door very soon. FYI, in the “internet marketing” world the new buzz word is “local businesses” and their plan is to cash in on YOUR despair by showing you how to do the simplest of tasks for big bucks (things we talk about daily in our forums online and monthly during our mastermind call, which is this morning).

… and leading the pack of these vultures are the hoardes of sites opening up in your town offering a “deal of the day” such as Groupon, LivingSocial, the local newspaper, and others. So what do you do about them?

Well, the plus side is that these guys actually offer you a piece of the pie, unlike radio and tv that have been taking your gift certificates, selling them for half off and keeping it all in the name of “exposure” for you (btw, whenever someone plays the “exposure” card, it’s a bad idea for you). But half of something half off doesn’t leave you with much.

Things to consider:
– Are your expenses lean and mean? Can you do it for 25% off and still make a couple bucks?

– Is your staff trained in adding on services, upselling, spa-scribing programs and/or retail items?

– What are your real chances of selling this client on coming back when they’ll get another offer online in another week? Most spa clients don’t return but quarterly anyway at best.

– What will be the consequence of offering your services so low to your reputation? The “lowest price” game is one best avoided.

– How can you add value instead of lowering your price?

…and it goes on and on.

Here’s an idea, try this on. How about tapping into that goldmine right in your own backyard of your existing clients? When was the last time you emailed them? Sent them a card? ( or even simpler and cheaper, picked up the phone and called them???

How are your staff? Are they trained in all the opportunities you have available each time a client is with you? Is each welcome face through your door a potential goldmine or are they doing what most do… which is leaving money on the table???

Have you started tracking your marketing to see what is getting you an ROI (return on investment)? Have you cut the stuff that ISN’T WORKING (i.e. the phone book)? Have you started marketing online and with social media?

There isn’t one way to get 100 clients, but there are 100 ways to get 1 client and you need to be setting all of these things up to bring you a steady stream of new clients automatically. (HINT: It all starts with a marketing PLAN).