Are Facebook Ads A Good Idea?

Without understanding how it works, and without understanding completely whether or not you will make a return in your profit, you would not want to drop money into a new ad or new part of your business. If you are a business owner who that has done this in the past, and if you are someone who is looking to promote their product using Facebook ads, read this article carefully! You do not want to fall into that same trap again and again.

The digital marketing space, because of its size and influence, is overflowing (and always has been) with ads, marketing, products and all sorts of other services that are all competing for your money. This can (and will) make it difficult for you to choose, or even know anything about, an ad service or marketing product.

You are obviously not the only person in the world to feel this frustration and face this problem. On Facebook, people are creating unsuccessful ads and losing money left and right because they do not know what they are getting into when they sign up for Ad-shares. This is mainly because of their own amateur set of skills, but also (and more importantly) because of Facebook’s ever-changing algorithm and ad-calculating services.

The first and foremost nugget of advice I can and any other successful online entrepreneurs can give you, is to learn how to measure what your return will be. Do not focus too much on the up-front costs, because it’s the return that matters. Would you rather put up $1,000 and get $40,000 over the course of 3 months, or put up $3,400 and get $80,000 over the same period of 3 months?

The next piece of advice is to do your research (don’t be afraid to focus a few days or weeks on it, as it is crucial) and to choose the right starting point. If your end goal is to convert a certain percentage of people so that they purchase a 3-product kit of whatever from your online e-commerce store, you may think your best option would be to run an ad directly for that product, but that would be a grave mistake.

You would want to start with something called a ‘tripwire’ which is a marketing term for a one-time offer. This means that you offer whoever you are targeting (as your target audience) a substantial discount if they were to either sign up for your mailing list or purchase your product right then and there.

Before you release your ad (or ads) full-time, you will want to test your target audience using Facebook’s ad tester/planner tool. Facebook ads have one specific and direct target audience, so correctly choosing the right audience can be somewhat confusing and challenging. By starting a tripwire ad, which is what we discussed before, you can test out your different audiences and see what click-to-conversion ratios you get from each audience. Say you run a recycling business called “Waste Focus”, and you want to send ad viewers to the Waste Focus website. To do that, you don’t want to target, say, people looking to have a one time trash removal service. So you will want to focus the audience in the ad setup on the right niche of people interested in recycling, not general trash removal.

Approaching all of your ads strategically and with a plan is mind is certainly something you can use to create a successful Facebook ad. You don’t technically need to have a service or product already planned out before you start your mailing list and ad services, too.

After you have done all of this, you can begin to accurately calculate and balance your data. Using a reactive spreadsheet, such as Excel, is particularly useful in this case. The old saying that goes, ‘Know your numbers!’ really is a perfect anecdote in this case, because it applies in just about every business you could run, and especially when it comes to managing your Facebook ads.

All in all, the same rule applies; if you would not throw random amounts of money into the pit that is a new business approach, then you also would not want to dump money into Facebook ads without knowing how to properly work them!

Here’s a helfpul video for you.

What is Lumpy Mail?

Have you ever sent the same person emails over and over again, or sent the same email to hundreds of people on your mailing list and gotten absolutely no response? If you have, then I feel sorry for you! You may have also tried sending bulk letters and direct mail as another means of getting a potential customer, business partner, consumer, or investor’s attention.

If you still have not seen the results that you wanted from either of the above, then you may want to consider… Lumpy Mail. Yes, it’s actually called Lumpy Mail.

What exactly is it, though? Good question! It sounds like exactly what you think it would be! Lumpy Mail is any package, parcel, or any piece of physical mail that has a 3d object either located inside, outside or surrounding the letter itself.

Lumpy Mail can be anything from a parcel, a mail slip, an inbox notification, a box, or anything physical that has a small (or big, it is your choice!) item inside. Let me explain what the methodology and reasoning behind this is.

Think back to every time in recent years, and even up to recently, what you did when you got a big pile of junk mail from the postman. You probably gave each letter a one-second glance, because you could tell just from the sender or colors or ads on the front exactly what it was; just another piece of junk mail that you didn’t need.

Now, let us imagine a new scenario. What is going to happen if you sift through your usual pile of scammy letters, junk mail, books, pages and pages of coupon books, and all sorts of other crap? What is going to happen if you get down to the very last thing only to find out that there is a small (or sizable) cube or small object inside that parcel? What will happen if you find a plastic bottle or small box that has a letter inside of it!?

Obviously, you are going to open it, and there is no doubt about that, as it is human nature. 100% (I am not making this up, you know!) of people that receive lumpy mail parcels in the post open it because there is something in it.

Even if they do not purchase the product, company, or subscribe to whatever on earth the sender (you of course) is offering, that is a positive memory that they will always have in the back of their head. This can even turn a staunch disbeliever in random associate-lawyer programs or new insurance companies into a customer later down the road.

The entire purpose of having a service such as Lumpy Mail is to dramatically increase the conversion percent of a company when they are sending out advertisements and physical mail parcels. It definitely works, too; those numbers about EVERY single person opening up a Lumpy Mail package did not come out of thin air!

There are numerous places to get mailing lists for your target mail – you can even google specific places and compile your own list if you want. Then you’ll want to purchase your gadgets to include with your sales letter. It’s that simple.

If you are a green-eared company that is looking to get word-of-mouth coverage and increases their conversion rates, then considering Lumpy Mail as a source for advertisements is something you will want to do. Happy Mailing!

Pop-Ups Do Work! Use Them To Grow Your List

Pop-up ads are nothing new to the internet. This form of internet marketing has for long been used to capture the emails or details of the people who visit your website and convert them into subscribers.

While this form of marketing has been quite controversial in the past, pop-up ads have gracefully transformed nowadays and presented a lot of benefits. Because most successful marketers are using pop-up ads, there are tangible reasons to believe that they work effectively.

The first advantage of Pop-Up Ads is that they demand the attention of a website visitor as they are right there in front, center or at the side of a website.

They are cost effective
Pop-Up Ads are relatively cheap, and for this reason, they are recommended for businesses with a small budget. Unlike shop rates, pop-up spaces are free to rent or very inexpensive. Therefore the ROI potential is very high.

More visible
Unlike other forms of online marketing, Pop-Up Ads easily capture the attention of website visitors. Usually, they are designed to appear either on top of the open website window or at the center of the web page. This ensures that it’s the first thing visitors see when they open a particular web page. Wherever you choose to place your pop-up ad, its not easy for a website visitor to ignore them unless they are ‘spammy.’

Better conversion rates
Pop-Up Ads compel visitors to follow up with the call to action especially when they are pertinent to what a visitor is looking for. This is one of the reasons they are very popular among online marketers. Therefore, it’s a good idea to consider using pop-up ads to be guaranteed to convert your visitors to subscribers efficiently and without having to have a large budget for your marketing expenses.

You can get immediate feedback from website visitors on various issues. You just need to design the pop-up ad and set it at a convenient location on your site, and then guests can easily make inquiries give their opinions, or report complaints. Apart from improving the exposure of your business, these ads will help you determine the attitude of potential customers towards your business.

They are a versatile option
This form of online marketing is quite versatile. You have various options in which you can design your ads to maximize their exposure. You can design your pop-up ads in a manner that a visitor must click on them before they close that particular web page. Alternatively, they can be designed to open a new tab or window when one tries to close them. This ensures the visitor views the message. When professionally packaged, pop-up ads will greatly improve the image of your business among potential customers since sites with these types of ads reveal they are following current web and business trends.

However, multiple pop-up ads in different parts of a webpage may directly translate to “spam, ” and this may affect the reputation of your brand negatively.

There are thousands of websites using pop-up ads to boost their subscribers and opt-in rates and indeed they do work. Overall, it’s a good idea to integrate Pop-Up Ads into your website to grow your list of subscribers, so your audience will be able to see the new items you have for sale as you send out mass mailings.

For those who are looking to add pop-up ads in WordPress, here’s a tutorial for you!


Benefits Of Using Print Design In The Digital Age

This digital age has some of us mistaking words on our android screens as a substitute for printed material. Yes, the internet provides a bigger audience than print media raising the question is print design still relevant in the digital age? Let us see the benefits of using print designs to advertise and market your brand.

1. Tangibility

In the form of magazines, print publications, books, and newspapers, we become a people with tangible reads. Having a novel in your hands makes it more real. There are still many individuals who prefer buying newspapers and magazines. A physical ad engages spatial and visual memory creating a complete sensory experience. Maybe that is why book libraries and online sites like Amazon that ship books are still in demand.

2. Audience

If your business targets the older generation, then print publications and advertising through newspapers and magazines is more credible and more legit than digital marketing. Also, there is evidence to suggest that teens and Millennials prefer connection, legitimacy, and authenticity; things that only analog media can provide. Young adults still indulge cards and letters. Tangible content is more legitimate than digital equivalents.

3. Print Designs create impactful impressions

Physical material like written information is more real to the brain. Since print enhances authenticity, connection, and legitimacy, the advertised brand tends to have a more emotional hold on the reader. Research shows that physical materials produce more brain responses due to the emotions of tangibility hence providing a better internalization for ads. A well designed and informative leaflet is more legitimate to readers that its digital counterpart.

4. Unplugging generation

We are a digitally obsessed generation. With so many confusing words on screens as replacements for words on paper, being plugged in is almost frustrating. Even so, we cannot disregard that despite our obsession with tech, we have begun understanding the value of unplugging and going offline now and then to have a real life. We hence turn to magazines, newspapers, books, and printed publications for entertainment and engagement. A brand that still values the importance of print designs in this digital age can then capitalize on such moments.

5. Print ads are flexible

The beauty of print media is the affirmation it gives. Some people like the Sunday newspapers, other love Mondays, and so on. That indicates that print media allows writing for your audience in mind. You can choose to advertise specific brands on the paper that reach that particular demographic. Also, print designs allow budgeting of campaigns more efficiently. You can do quarter-page, half-page, or full page.

Print designs are tactile and steadfast. That is why as a brand, you should incorporate print media to digital.

How to Choose a Name for Your Business

 A business name you settle on can either be nothing or everything that you need. There are a lot of competitors whose only means of differentiation is through choosing a more appropriate business name.Your business name always presents you to the customers either negatively or positively. To come up with the best business name, take a look at a few pointers we have listed below:
Choose your business name thoughtfully
Naming a business is an essential matter, whatever name you choose will play a vital part in marketing your services or products and the business as a whole. The name you choose should focus on your stance in the market, the productions you deal in, your concept and brand.
Always avoid the risks of rowdy wordplay
Although wordplay may be seen somewhat successful at first, compelling words that do not express your true expression can rebind on business. Eye-resistible designs and Disordered Creations is a no to advertising your business.
Don’t be an acronym copycat
Most business entrepreneurs tend to abbreviate business names to make their messages easier. Still, a small business may not possess adequate resources to effectively market and educate the people on what business acronyms represent.
Always be focus oriented from the beginning. You may be enthusiastic from the start to run a thriving business, but tagging a company is not necessary. The business title should describe your area of work and practice in addressing a given target market.
Stay-put from the protected trails
Never try to copy, acquire or even alter an existent lawfully designated company name. Being taken to court for breach often occurs when you might have been earning ground and experiencing success. If you are required to alter the business name, it will sadly dawn on you that you will need to rethink the whole process all over.
Ensure your business name is beyond local
The company may be running locally, but soliciting a name that is geographically not limiting is essential to a successful business start up. While coming up with a name based on local attractions may be clever and seem to bring fortune in your business initially, you will ultimately be stuck in that geographical region unless you change the name and expand your possibilities to neighboring cities and states.
Settle for a name that is Easy to spell and remember
If settling for a business name, it should be simple to memorize and best of all easy to say. An uncommon name that needs to be rewritten down would do no better to your business and clients will always come up with a way to describe or refer to your business. Put your business name to a spelling test among potential customers and decide which is apparent to spell.
Online-web friendly name
Clients are exposed to a wide assortment of business names through advertisement daily. The most important way to make an impact is by having an easy to memorize and catchy name that will be called to mind on a moment’s notice.

How to Choose the Right Web Designer for Your Business

When you own your own business, how your business functions is a direct reflection of you. The same is true with your business website design. If you don’t have one, it can show that you don’t care enough to take full advantage of the networking opportunities.

If you have one that is poorly put together, people may think you didn’t want to spend the money creating a nicer one. While, if you have a well-designed site, it can give people the impression that everything about your business is well run. Although it may seem like an afterthought for many people, having a well-designed Web site can make all the difference in your business’s success.

If you have never designed a Web page before and have no desire to have your first attempt be for your business, there are other options available for you. The best alternative is to hire a web design professional to create the site of your dreams for you. The best ones work with you during the design process, so the final product is everything you ever wanted in a Web site, just done professionally. Since there are so many Web sites out there, that calls for many different people from which to choose to create your business website design. To know you are getting the best deal for the price you are willing to pay, there are a few tips to follow.

The first tip to follow is that you shouldn’t pay someone a price you can’t afford so that you have a nice site. Sure it will give visitors something to look at, but if you can’t provide the design, you probably won’t be capable of affording the maintenance as well. There are some great designers that are willing to provide exactly what you need online. Check out the many freelance sites that will display artists and their portfolios along with contact information.

The next thing to follow is that you make sure your designer keeps your business website design simple and easy to follow. While an incredibly creative site will look good, it might not be the easiest way for your customers to navigate. Look for a designer who will follow your instructions instead of trying to show off his creative side. That doesn’t mean you should build an ugly website, just don’t spend all your energy on the design.

The last thing to look for in a web designer for your business website design is one who knows how to get your site in the search engines. Make sure he uses tags and keywords that will stick out during searches. You don’t want to spend a lot of your business’s money on a site that no one will see. If you follow these basic rules, you easily can find a business web designer.

Pros and Cons of Building Your Own Website

Many individuals are looking for means that will enable them to save money by finding things they can perform themselves. Some of these tasks include performing basic auto repairs, renovating our homes and even selling homes privately with the involvement of real estate agents. But why is building a website on your own so different?

Whether you are a long or short term business owner, one of your marketing strategies would be the creation of a new website. Since there are costs involved in building websites, one may think of not spending money hiring a professional, but rather decide to make it himself.

Pros of building your website

1. It saves money

Savings is one of the ultimate advantages of building a website on your own. Provided that you end up creating the site successfully, you may end up saving on the costs of hiring professional website designers which would enable to invest in something else that profits the business.

2. Enables one to learn something new

Whenever an individual performs a task which is new to him or her, it, therefore, becomes an educational experience. The web project won’t get off the ground without ample research. There are various steps both technical and design wise when it comes to the development a new site, not to mention the cohesiveness of branding in all your advertising pieces.

3. Flexibility

Provided that you have researched well the steps to build your site, you are therefore able to make it exactly the way want and also change the look without any additional costs because you understand how it has been developed from square one. This knowledge will allow you to do all the monthly upkeep and avoid having to hire a web master in the future as your company makes product updates.

4. Sense of Accomplishment

One gets the feeling of pride and well-being after performing the task to completion. A sense of accomplishment is delightful especially if the process is successful. If you would like to take a stab at building your own site, there are plenty great and affordable tools online as well as beautiful web platforms and systems such as WordPress and their themes, and Squarespace.

Check out this video tutorial as well. There is endless help online for those motivated to build their own site.


Cons of building your website

1. It is time-consuming

Learning the skills and also gaining the knowledge required to make a proper and standard compliant site can take a long time depending on how technically inclined you are.

2. It does not Work Properly

Just like any other profession, there are some bits of wisdom that come through the experience of making mistakes and general in-depth training. Many professional web designers are often temporarily stumped by tricky bits of code and bugs along the way. Since you are not a professional in the field, some problems will arise during and after the completion process, and it may be impossible to figure them leaving you to outsource your project in the end.

3. Your site may look unprofessional

A Hodge Podge look is pervasive among DIY projects. It can be characterized by some pages appearing disorganized, lacking in consistency with photos and text that don’t line up, poor user-
Interface, and many more issues that may cause your project to look highly unprofessional.

Those mentioned above are some pros and cons of building a website yourself. The choice to build your site depends on how one weighs the importance of these advantages and disadvantages and what chances and risks one is willing to take to save money.

Essential Rules Of TV Advertising

TV advertising is becoming more common for internet marketers. It may have the credit for being one of the most costly ways to market. Although if done perfectly it can be very efficient and worthwhile for generating leads.

Here are some essential rules of TV advertising:

1. Knowing your target audience

As with any advertisement, whether it be online or offline, it is so essential that you plunge in with the right type of audience, or otherwise, it can be a complete waste of time and capital. You need to do some research. The common things to consider include; gender, age, profession, and income to find out which group is likely to be drawn into your business or opportunity.

2. Value your Present Customers

Based on research marketing study, it is much easier to sell to your existing clients than to get a new client. Therefore, your current customers are the most targeted potential buyers. Since you have established a reputation and contact with your existing consumers, you can market something else to them by direct communication. It is by far the most effective way to get more sales. Due to this fact, it is only rational that seventy percent of your marketing money should be used on re-selling to your existing customers.

3. Use a simple layout

Your TV Advert should be simple, but practical. Do not clutter with much tedious information, which can always occur later. Your topic subject is important, a good punchy title which draws the reader attention is handy.

4. Find the Right Appeal

Finding the right appeal when promoting your products is essential as this plays a big role in your sales. You must get the correct appeal in all of your advertising. For you to get the valid appeal, you should ask your frequent customers of the reason they like your TV Ad. Use good headlines in all your ads. The best headlines are those that promise the reader the ultimate benefit of the product or service.

5. Test your Ads at Small Scale

You should always consider testing every ad on a simple small scale before you can put large amounts of money to it. You should then think of immediate expansion if it’s work. Don’t just listen to the opinions of your business associates or even friends. Test the ad yourself instead, and you’ll, in turn, deliver more appropriate decisions and eventually make a lot more money that way.

6. Client Testimonials can Works Wonder

Sales and credibility can increase through client testimonials. A testimonial is a third party endorsement and therefore is much more believable. Saying something about your Tv Ad to customers can be seen as boasting, but it is believable to many if someone else says about your product.

Watch this video for some more ideas on how to make a low budget commercial.

Marketing With Groupon: Good or Bad

When the economy gets tough, so does doing business. Anything we can tweak to make us leaner and meaner – giving us more of an edge on the competition each day is welcomed, right? We hope you said YES, because, these are the things we’ll be making available to you in our “marketing systems” program.

We even have an edge on the chain franchise discount places who have huge places (at triple our rent) and are still direct mailing the masses to get new clients through the door in the hopes of selling a membership.

Many places are in dire straights, so watch out for those opportunistic sharks who will be knocking on your door very soon. FYI, in the “internet marketing” world the new buzz word is “local businesses, ” and their plan is to cash in on YOUR despair. They do this by showing you how to do the simplest of tasks for big bucks (things we talk about daily in our forums online and monthly during our mastermind calls, which we will offer).

… And leading the pack of these vultures are the hordes of sites opening up in your town offering a “deal of the day” such as Groupon, LivingSocial, the local newspaper, and others. So what do you do about them?


Well, the plus side is that these guys actually offer you a piece of the pie, unlike radio and tv that have been taking your gift certificates, selling them for half off and keeping it all in the name of “exposure” for you. By the way, whenever someone plays the “exposure” card, it’s a bad idea for you). But half of something half off doesn’t leave you with much.

Things to consider:

  • Are your expenses lean and mean? Can you do it for 25% off and still make a couple of bucks?
  • Is your staff trained in adding on services, upselling, spa-scribing programs and/or retail items?
  • What are your real chances of selling this client on coming back when they’ll get another offer online in another week? Most spa clients don’t return but quarterly anyway at best.
  • What will be the consequence of offering your services so low to your reputation? The “lowest price” game is one best avoided.
  • How can you add value instead of lowering your price?…and it goes on and on.

Here’s an idea, try this on. How about tapping into that goldmine right in your own backyard of your existing clients? When was the last time you emailed them? Sent them a card? ( or even simpler and cheaper, picked up the phone and called them???

How are your staff? Are they trained in all the opportunities you have available each time a client is with you? Is each welcome face through your door a potential gold mine or are they doing what most do… Which is leaving money on the table???

Have you started tracking your marketing to see what is getting you an ROI (return on investment)? Have you cut the stuff that ISN’T WORKING (i.e. the phone book)? Have you started marketing online and with social media?

There isn’t one way to get 100 clients, but there are 100 ways to get one client, and you need to be setting all of these things up to bring you a steady stream of new clients automatically. (HINT: It all starts with a marketing PLAN).